insight is a digital communication that offers market insight and perspective from the Installer and elemental brands.
Each month we take a look at the industry drivers and product trends that shape our decision-making, as well as valuable nuggets of marketing intelligence that help with those decisions.
As major industry media outlets across heat, water, air and energy, Installer and elemental are important conduits of information, market analysis and insight.
We look forward to sharing that insight with you and your business – if you’d like to receive the monthly insight email, please fill in your details on the form opposite.
You can catch up now with our recent insight sends on the links below:
Create a Buzz to Maximise ROI at Trade Shows through Public Relations
Tanya Houston – CEO of Wildwood Plus, shares her 30 years of wisdom around the key to building a buzz and generating leads at trade shows through a strong and engaging PR strategy.Read more
Maintaining net zero momentum
Eoin McManus – Lyrical Communications’ CEO, shares insights on the rapid evolution of the UK heating and plumbing industry towards embracing renewables and the challenges that we need to overcome to reach net zero. I’ve been writing about the UK heating and plumbing industry for a very long time. I can remember when renewables first started to […]Read more
Deferral, then bounce: taking stock of H2 2023 kitchen and bath industry conditions
Todd Tomalak, Principal, Advisory of Building Products for Zonda, is a frequent NKBA contributor (NKBA is a strategic partner of Lyrical Communications based in the US). Tom has a monthly column for CEO Corner. He has also appeared on several of the association’s panels at events focusing on key trends and economic insights in the […]Read more
‘Visit a heat pump’ service launches for registrations
Nesta, the UK’s innovation charity, is committed to finding ways to speed up home decarbonisation. Heat pumps are the best current technology to support the decarbonisation of homes and we want to increase take-up of the heating technology, but there are only 250,000 UK homes with a heat pump. We’re making it fast and simple […]Read more
Do installers like change?
Change is a weird thing. If you look at the heating, plumbing and renewables industry, there is plenty of change. New innovations, improved products, legislation updates, building regs, there is a constant evolution. As we’re moving towards net zero goals, more change is coming. Heat pumps, hydrogen, heat networks, but also connected home, solar, battery […]Read more
We must all continue busting net zero myths
The most read article on the elemental website last month was this piece about debunking heat pump misconceptions, where Vaillant sets out to show that heat pumps will work efficiently in properties that people believe are unsuitable for the technology. The work done by companies like Vaillant, and projects such as Heat Pump Ready, is […]Read more
11 housing highlights at InstallerSHOW 2023
This year’s InstallerSHOW saw record numbers of visitors from elemental’s community. Here, Lucy Dixon sums up the event’s highlights for housing professionals. Decarbonising housing – both newbuild and existing homes – was a key theme of last month’s InstallerSHOW, with a variety of features and content dedicated to the housing sector as well as hundreds […]Read more
Exhibitions: alive and kicking in a digital era
As the world transitioned into the digital age during the COVID-19 pandemic, brands headed online to provide alternative virtual experiences, raising questions about the future of traditional events. However, as the dust settled, a new chapter unfolded, revealing the resilience and growing demand for physical events while harnessing the power of digital media. The Power […]Read more
So much to talk about, so little time
In my last post on insight, I tried to set out some of the highlights for visitors to the NEC for InstallerSHOW. I concluded by saying that there was so much going on that it was difficult to describe them in one article. Well now the show is over, I can conclusively say that there […]Read more
InstallerSHOW 2023: a social event in more ways than one
InstallerSHOW has always been a place for its community to enjoy more than just the wealth of products and solutions on display – so much so that it used to be marketed as The Great Industry Get-Together. And while that social element continues to thrive in-person, there’s a second social aspect to the event that […]Read more
Product launches, new ways of thinking and regulation changes hit the headlines
Joe Sharpe, Head of Content at Installer, takes a look at the most-read stories as installeronline.co.uk enjoyed a busy month in June. There’s a lot of excitement in the industry. The thousands of visitors and exhibitors lucky enough to make it to InstallerSHOW last month could see that for themselves. New innovations are being introduced […]Read more
Are you ready to grab the seismic momentum change?
The installer market has changed dramatically over the last few years and is set to change exponentially in the coming years too. There are several trends that are now converging that will ignite this industry-changing growth in a positive way for those dynamic, strategic thinking companies – but will have an adverse effect on those […]Read more