Since our launch, elemental has worked closely with Danfoss, regularly collaborating on editorial and digital events.

The goal

To open up further opportunities for Danfoss in the food and drink sector, with a focus on decarbonising supermarkets – reaching elemental’s audience of energy and carbon reduction mangers at both large retailers and smaller independent stores.

What we did

We ran a webinar on Sustainable supermarkets – how retailers can get to net zero as part of our wider Decarbonising Food & Drink digital festival. The session featured an expert panel, including Danfoss, discussing the key challenges facing supermarkets looking to cut carbon and energy bills while growing their customer base.

 The webinar was promoted extensively on our website, newsletter and social channels, attracting delegates from across the food and drink retail sector and concluded with questions from the engaged audience.

We also ran editorial around the same topic as the webinar, to boost the reach of the session and allow us to promote it on different platforms.



"We worked with elemental to deliver a webinar as part of its digital festival and were very happy with the outcome. The session allowed us to showcase our expertise in this area to elemental’s audience, developing our network and increasing awareness of our products and services."