insight

Create a Buzz to Maximise ROI at Trade Shows through Public Relations

Tanya Houston – CEO of Wildwood Plus, shares her 30 years of wisdom around the key to building a buzz and generating leads at trade shows through a strong and engaging PR strategy.

Read more

Maintaining net zero momentum

Eoin McManus – Lyrical Communications’ CEO, shares insights on the rapid evolution of the UK heating and plumbing industry towards embracing renewables and the challenges that we need to overcome to reach net zero​. I’ve been writing about the UK heating and plumbing industry for a very long time. I can remember when renewables first started to […]

Read more

Deferral, then bounce: taking stock of H2 2023 kitchen and bath industry conditions

Todd Tomalak, Principal, Advisory of Building Products for Zonda, is a frequent NKBA contributor (NKBA is a strategic partner of Lyrical Communications based in the US). Tom has a monthly column for CEO Corner. He has also appeared on several of the association’s panels at events focusing on key trends and economic insights in the […]

Read more

‘Visit a heat pump’ service launches for registrations

Nesta, the UK’s innovation charity, is committed to finding ways to speed up home decarbonisation. Heat pumps are the best current technology to support the decarbonisation of homes and we want to increase take-up of the heating technology, but there are only 250,000 UK homes with a heat pump. We’re making it fast and simple […]

Read more

Do installers like change?

Change is a weird thing. If you look at the heating, plumbing and renewables industry, there is plenty of change. New innovations, improved products, legislation updates, building regs, there is a constant evolution. As we’re moving towards net zero goals, more change is coming. Heat pumps, hydrogen, heat networks, but also connected home, solar, battery […]

Read more

We must all continue busting net zero myths

The most read article on the elemental website last month was this piece about debunking heat pump misconceptions, where Vaillant sets out to show that heat pumps will work efficiently in properties that people believe are unsuitable for the technology. The work done by companies like Vaillant, and projects such as Heat Pump Ready, is […]

Read more

11 housing highlights at InstallerSHOW 2023

This year’s InstallerSHOW saw record numbers of visitors from  elemental’s community. Here, Lucy Dixon sums up the event’s highlights for housing professionals. Decarbonising housing – both newbuild and existing homes – was a key theme of last month’s InstallerSHOW, with a variety of features and content dedicated to the housing sector as well as hundreds […]

Read more

Exhibitions: alive and kicking in a digital era

As the world transitioned into the digital age during the COVID-19 pandemic, brands headed online to provide alternative virtual experiences, raising questions about the future of traditional events. However, as the dust settled, a new chapter unfolded, revealing the resilience and growing demand for physical events while harnessing the power of digital media. The Power […]

Read more

So much to talk about, so little time

In my last post on insight, I tried to set out some of the highlights for visitors to the NEC for InstallerSHOW. I concluded by saying that there was so much going on that it was difficult to describe them in one article. Well now the show is over, I can conclusively say that there […]

Read more

InstallerSHOW 2023: a social event in more ways than one

InstallerSHOW has always been a place for its community to enjoy more than just the wealth of products and solutions on display – so much so that it used to be marketed as The Great Industry Get-Together. And while that social element continues to thrive in-person, there’s a second social aspect to the event that […]

Read more

Product launches, new ways of thinking and regulation changes hit the headlines

Joe Sharpe, Head of Content at Installer, takes a look at the most-read stories as installeronline.co.uk enjoyed a busy month in June. There’s a lot of excitement in the industry. The thousands of visitors and exhibitors lucky enough to make it to InstallerSHOW last month could see that for themselves. New innovations are being introduced […]

Read more

Are you ready to grab the seismic momentum change?

The installer market has changed dramatically over the last few years and is set to change exponentially in the coming years too. There are several trends that are now converging that will ignite this industry-changing growth in a positive way for those dynamic, strategic thinking companies – but will have an adverse effect on those […]

Read more